A Review of Research on Intercultural Communication in Business Contexts

Absztrakt

The paper focuses on the relationship between culture and communication, describing the long history of intercultural communication as a research field. It aims to present a non-exhaustive literature review by showcasing the most important intercultural lines dealing with investigations and results obtained in business contexts. The paper details selected theoretical challenges intercultural communication research faces, describing the trends in the research history of intercultural
communication through the findings of investigations carried out in business contexts. The rationale behind this is the need to be aware of the most significant research lines so that future research directions can be identified to help business professionals avoid miscommunication in intercultural contexts.