Investigation of Corporate Excellence Applying Corporate Reputation Model and the EFQM Model

Abstract

The aim of this paper is to investigate the concomitant use of two models capable of measuring organizational excellence. These models are the RepTrak (tool for reputation measurement and management of the Reputation Institute) and the EFQM model (the European Foundation for Quality Management model).
In the frame of theoretical background, the paper gives a short draft about the concept of excellence, from both sides of the quality management, included the EFQM model, and the reputation/organizational communication management, and included the RepTrack model. Our hypothesis is that these models show similarities regarding the criteria of organizational excellence. The research was based on the examination of the emergence of three sectors of companies (automotive, water utilities and health care sectors), awarded the „National Quality prize” between 1996 and 2011 in a national quality journal. Based on these
appearances the features specific to these sectors and the optional similarities of the two excellence models were explored.