-

Authors

  • Petra Platz Széchenyi István University Author

Keywords:

lovebrand[1], lovemark, co-branding, marketing strategy, experimental research design

Abstract

-

Published

2025-03-04

Issue

Vol. 6 No. 4 (2018)

Section

Articles

License

Copyright (c) 2025 Journal of Region, Society and Economy

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

-. (2025). Journal of Region, Society and Economy, 6(4). https://testtge.ddc.sze.hu/tge/article/view/338