Reciprocal effects between regions and organizations

A study of European regional cultures and corporateembeddedness

Absztrakt

This paper presents some main results of a comparative analysis of reciprocal effects between regions and companies. The research was based on expert interviews carried out in 2007-2009 in seven European regions and by their 30-30
companies.
In the frame of theoretical background, the article gives firstly a brief outline of the regional and corporate culture, secondly the open system theory and furthermore the institutional perspective. The following fields of investigation were defined to enable the analysis of engagement: Innovation, Human resources,
Sustainability and Quality of life. Three hypotheses were proven about the interaction between regional and corporate cultures, such as the reasons for or lack of embeddedness, and about the role of enrooted managers.